Mr. S Sundara Rajan,

CEO and Founder Director 

A Management and Marketing professional with over 35 years experience in food and agri industry.  Currently Member of National Agri Committee, FICCI, Delhi and Agri Committee, FICCI, Telangana.  Also consultant for C-DAC, Kolkata, IIIT-Hyderabad, to name a few.

Worked in Parle Biscuits, Concept Foods, TEAM Mineral Water, Saket Realties – started the career at Grass Root Level and risen upto Vice President Level. Handled Brands Like Parle-G, Krackjack, Melody, Prudent Tooth Paste, TEAM Mineral Water, Sunrays Fruit Bars, e2 Energy Bars…

Managed a sales force of over 200 directly and Distributor Network of over 1000 across India, Nepal and Bangaldesh.  Established the marketing and sales network for Concept Foods from scratch to over 400 distributors within 2 years.  Handled Contract Manufacturing, C&F Operations, Sales & Marketing, Purchases in various organizations

Consultancy and Professional & Advisory Assignments handled by

  • Member, National Agriculture Committee, FICCI, New Delhi
  • Consultant for C-DAC Kolkata for IT for Agri and Environment
  • Member Agri Committee, FICCI-Andhra Pradesh and Telengana
  • Organizing committee member for Food 360
  • Integrated Agri Services Programme – Media Lab Asia, Min. of IT, Govt. of India
  • Commercialization of eSagu Agro Advisory Services – International Institute for Information Technology (IIIT)-Hyderabad
  • PG Dip. In IT for Agriculture – IIIT, Hyderabad
  • eAgromet Project of Indian Meteorological Department (IMD)
  • Guest Lecturer for students of Agri Clinics & Agri Business Programme, MANAGE, Hyd
  • Agri Marts – World Bank Project – Dept. of Marketing, Govt. of AP
  • Rural Resources Information Centers – Council for Rural Institutions, Min. of HR, GOI
  • Integrated Food Processing Zone – IFFCO/ Yes Bank
  • Mentor for Ennovent – Social Enterprises incubator
  • Mentor – National Agri Business Incubator, ICRISAT, Hyderabad
  • Agri Business Expert – Business Exchange – Times of India Initiative
  • Mega Food zones for Min. of Food Processing thro’ IL&FS

Notable Achievements

  • Transformed eSagu (an agro advisory research project of IIIT-H) to a commercial proposition
  • Responsible for the detailed project report (DPR) on Integrated Agri Services Programme of Min. of IT, Govt. of India thro MediaLab Asia – {worked with a consortia comprising of WIPRO/HDFC/Global Agri Systems}
  • Conceptualized, developed, piloted and now scaling up Janani’s AgriServe venture providing business solutions to small and medium farmers – project is poised for deployment across India immediately and Asian/African countries later – Project is adjudged one of the best in national and international forums
  • Successful field trails done for “Chilies & Turmeric Visual Inspection Unit” of C-DAC Kolkata
  • Successfully piloted a “Village Agri EcoSystem Model for Chilies” – a value chain from soil to market with collaboration of Spices Board, NCML, NCDEX, and IIIT-H.
  • Contributed to the development of Mega Food Processing Zones – [IL&FS and IFFCO projects]
  • ISO Certification – Concept Foods and Saket housing – I was responsible for all activities of the organization to fall in line with certification requirements and co-coordinating with certifying agency and consultants

Team Janani

Mr. T Seshu – Technical Advisor

A qualified professional in FOOD TECHNOLOGY, with about 23 years experience in Food and allied Industries. Area of expertise includes Process Operations, QA, R&D, Product Development   based   on    consumer requirement, TQM, Sensory Evaluation etc.  Had worked for UB Group (McDowell), Kraft Foods (Kothari Foods) (Tang) and NDDB (Amul). Had developed indigenous substitutes and adopted latest technologies to suit domestic conditions and consumers.  Risen to the position of Vice President (R&D and Technical) for Concept Foods, Hyderabad and also exposed to concept to completion of Food Processing Projects.With a basic degree in Agriculture (B.Sc) he also holds a Post Graduate Degree (M.Sc.) in Food Technology from CFTRI with specialization in Post Harvest Technology like Food Processing, Food Engineering, Food and Industrial Microbiology, Fruits and Vegetables Technology, Applied Food Science etc.

Mr. Ramanan – Advisor (Corporate Affairs)

Armed with high academic and relevant qualifications in Legal, Finance and I.T. industries, Mr. Raman has a good track record on Secretarial, Legal and other Corporate Affairs Management. He will look after corporate affairs including Legal and Investments.  His academic qualifications are Degree in Law, Cost Accountancy and he is also an ACS.  Mr Ramanan has been mainly in IT industry in the recent past and traveled widely across the globe.

Prof. P Krishna Reddy – Advisor (IT)

Post Doctorate in IT with Research and Teaching Experience. Inventor of e-SAGU system and specializes in Data Mining. He will provide the IT & Communication Technical edge for the venture.  Currently he is Associate Professor with IIIT, Hyderabad and consented to be with Janani as a Consultant.

Prof Bhaskar Reddy – Advisor (Agri)

Doctorate in Agriculture and retired from Acharya N.G.Ranga Agriculture University, Andhra Pradesh as Director (Research) has vast experience in Agri academics and farming.

Dr Kishore Sundara Rajan – Director

Doctorate in Sensors – Associated with the Janani since inception and working on technology innovations in Agri domains using Sensors

Dr Arvind Kannan – Advisor (Food Processing)

Doctorate in Molecular Biology – Advises Janani in Food Processing Technologies

Mr Venkat Ghanta – GM (Operations)

A Engineering Graduate with rich experience in varied industries – Handled the AP Government Chilies Project successfully.

In addition Janani has 8 Agri Scientists in its roll (on part time basis) for its Agro Advisory Services.  15 Field staff are employed for field operations.